Information Design - FLIP Projects

on

4th February 2025 - 23th March 2025 (Week 1 - Week 7)

Sin Jun Ming 0364638

Information Design / Bachelor of Design in Creative Media / Taylor's University

FLIP Projects

Instructions

FLIP Projects

Group members: 
  1. Yan Zhi Xuan (0369425) - Leader
  2. Sin Jun Ming (0364638)
  3. Natalie Chu Jing Xuan (0354589)
  4. Jie Xuan (0356515)
  5. Chan Xiang Lam (0358400)
  6. You Siyuan (0366978)
  7. Iman Mikudim (0338004)
  8. Esma Reza (0339055)

In this task, we collaborated to understand and apply fundamental principles of infographic design. We examined four key concepts that shape how information is structured, presented, and interpreted. Each team member contributed to different aspects, ensuring a comprehensive grasp of these principles.

FLIP 1: Types of Infographics

Infographics come in various formats, each tailored to effectively communicate specific types of information. This project involved identifying and categorizing different types, including statistical, process, comparison, and hierarchical infographics. By analyzing real-world examples, we explored how each type enhances clarity and engagement.


FLIP 2: Saul Wurman’s LATCH Theory

LATCH (Location, Alphabet, Time, Category, and Hierarchy) is a framework developed by Saul Wurman for organizing information efficiently. Our task involved analyzing and demonstrating how this theory applies to infographic design, ensuring that data is structured to improve clarity, comprehension, and usability.


FLIP 3: Miller’s Law of Memory

George Miller’s theory suggests that the human brain can effectively process around 7±2 pieces of information at once. We explored how this cognitive constraint influences infographic design, highlighting the need for breaking down complex data into manageable chunks and using simplified visuals to enhance audience retention and comprehension.


FLIP 4: Manuel Lima’s 9 Directives Manifesto

Manuel Lima’s manifesto presents key principles for designing clear and meaningful information visualizations. It emphasizes structure, hierarchy, and the importance of revealing connections within data. As part of this project, we examined these directives in depth, analyzing real-world examples that demonstrate how they help transform complex information into visually accessible and intuitive designs.

Reflection

This FLIP project provided a valuable opportunity to deepen our understanding of infographic design principles and their real-world applications. By exploring different types of infographics, we recognized how structure and presentation impact clarity and engagement. Analyzing Wurman’s LATCH theory reinforced the importance of organizing data effectively, while Miller’s Law highlighted the need for simplicity and chunking to improve retention. Additionally, studying Lima’s 9 Directives Manifesto emphasized the role of hierarchy and interconnectedness in visual storytelling. Through teamwork and research, we not only gained theoretical knowledge but also developed practical skills in designing more effective and user-friendly infographics.


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