4th February 2025 - 23rd March 2025 (Week 1 - Week 7)
Sin Jun Ming 0364638
Information Design / Bachelor of Design in Creative Media / Taylor's University
Final Project - Infographic Video Animation
Instructions
Final Project - Infographic Video Animation
INSTRUCTION:
Based on FLIP group topic research, produce a basic video animation.
DESCRIPTION:
Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:
Design Considerations:
The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:
Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)
Based on FLIP group topic research, produce a basic video animation.
DESCRIPTION:
Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:
- Creating awareness (such as Global Warming, Recycle, etc.)
- Explaining a process (such as "how to" video)
- Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)
Design Considerations:
- Organization Principles – LATCH and Content Organization
- Aesthetic Principles – Animation principles
- Cognitive Principles – Principles of visualization
The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:
- Show causality
- Multivariate graphics and visuals
- Integrate word number and images
- Content count
- Within eyesight
- Use multiple charts
- Do not de-quantify
Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)
Our group consists of 8 members:
Yan Zhi Xuan (0369425) – Leader
Sin Jun Ming (0364638)
Natalie Chu Jing Xuan (0354589)
Jie Xuan (0356515)
Chan Xiang Lam (0358400)
You Siyuan (0366978)
Iman Mikudim (0338004)
Esma Reza (0339055)
1. Proposal
During the first week, we explored 3 potential topics:
- How to make a chocolate cake? (Explaining a process)
- What is procrastination? (Defining a concept)
- What is a balanced diet? (Creating awareness)
Fig 1.1 Process Development
Fig 1.2 Proposal Slide
After careful discussion, we decided on "What is a balanced diet?" as our project focus. This topic is highly relevant as it raises health awareness and promotes better eating habits.
2. Pre-production
The pre-production phase involved planning and designing the visual and structural elements of our animated infographic. This stage was essential in ensuring that the final animation would be visually engaging, informative, and easy to understand.
To establish a cohesive look and feel, Esma and I created a moodboard featuring our chosen color palette, typography, and overall aesthetic. This served as a guide to maintain consistency in the design elements throughout the animation.
Fig 2.1 Moodboard
- Color Palette
For the color scheme, we selected warm and natural tones like brown, orange, and yellow to create a friendly and healthy feel. For typography, we chose a bold and playful font called Super Foods, which adds a fun touch while remaining easy to read.
To ensure a smooth animation flow and effective storytelling, Iman created a storyboard to map out the sequence of scenes and transitions in our infographic. This helped in visualizing the overall structure and pacing of the animation.
Fig 3.1 Storyboard
4. Production
With our visual direction, storyboard, and design elements set, we moved into the production phase, where we brought our concepts to life. This involved refining sketches into polished digital assets, animating them for dynamic visuals, and incorporating voiceovers to enhance engagement.
Our production process included:
- AI Digitalization – Transforming Sketches into Vector Graphics
Once our wireframes were finalized, we used Adobe Illustrator to develop detailed illustrations and scene layouts. This approach ensured a polished, cohesive visual style that aligned with our theme.
Fig 4.1 Adobe Illustrator progress
- AE Animation Work Progress - Animating the infographic using Adobe After Effects
Once the illustrations were finalized, Natalie and I brought them to life using After Effects. We added movement, seamless transitions, and visual effects to enhance engagement and create a dynamic infographic.
Fig 4.2 After Effects progress
- CapCut Editing & Voice Acting
Once the animation was complete, Jie Xuan and Xiang Lam handled voice acting and editing to finalize the video. They began by recording the voiceover based on the script to ensure smooth narration that aligned with the visuals. For background music and sound effects, they sourced audio from Douyin and YouTube, enhancing the animation’s engagement and liveliness.
Fig 4.3 Sound Effects
Eventually, they brought everything together using CapCut, aligning the voiceover, integrating sound effects, and fine-tuning the timing to ensure a smooth and well-paced animation. With these final touches, our infographic animation was complete.
Fig 4.4 CapCut progress
5. Post-Production
After completing the animation and editing, we entered the post-production phase to refine our project, ensure smooth transitions, and prepare the final output. This stage involved a thorough review of the animation to identify areas for improvement before submitting the final version.
- Consultation, Feedback & Refinements
We gathered feedback from Mr. Fauzi to enhance our animation. In Week 6, he pointed out a spelling error in "Protein," suggested speeding up the essential nutrients chart, and recommended adding numbering and enlarging text in Scene 4. He also noted that the ending felt abrupt, prompting us to adjust it for a smoother conclusion.
By Week 7, further refinements were made based on additional feedback. The transition from Scene 3 to Scene 4 contained an unintended blank screen, which we shortened. We also removed a pen element in Scene 4-1, added more animation in Scene 4-2, and adjusted the voiceover to better sync with the visuals. These improvements resulted in a more polished, engaging, and seamless final animation.
Fig 5.1 Refinement after feedback
- Final Presentation
To wrap up our project, we delivered a final presentation in Week 7, showcasing our progress and the development of our animation.
Video 5.1 Final Video Animation
Final Submission Google Drive: https://drive.google.com/drive/folders/17x0K-9lHI6EPvn3M_TZfabwMOOTyo92x?usp=drive_link
Feedback
Week 3 – Initial Approval
- Feedback: The wireframes were well-organized and effectively structured.
- Action Taken: With approval secured, we proceeded to the production phase, ensuring the animation followed the planned structure.
Week 6 – Content & Timing Adjustments
- Spelling Correction: The word Protein contained a spelling error throughout the video, which we corrected.
- Scene 1-2: The transition speed of the essential nutrients chart was slightly slow, so we adjusted it for a more natural flow.
- Scene 4:
- Added numbering to improve organization and clarity.
- Increased text size to enhance readability, making key information more prominent.
- Ending Adjustment: The video’s conclusion felt abrupt, so we refined the ending sequence for a smoother and more natural finish.
Week 7 – Final Refinements
- Scene 3 to Scene 4 Transition: A brief unintended blank screen disrupted the flow, so we removed it for a seamless transition.
- Scene 4-1: Eliminated an unnecessary pen element to maintain visual consistency.
- Scene 4-2: Introduced additional animations to enhance engagement and create a more dynamic viewing experience.
- Voiceover Synchronization: The narration was slightly misaligned with the visuals, so we fine-tuned the timing to ensure a more cohesive audio-visual experience.
Reflection
Working on this animated infographic project was a challenging yet rewarding experience. From the initial brainstorming to the final presentation, our team collaborated effectively, ensuring that each phase of production was executed smoothly.
One of the highlights of this project was the teamwork and dedication of our group members. Everyone played a crucial role—whether it was conceptualizing ideas, illustrating, animating, voice acting, or editing. Each member brought their strengths to the table, which allowed us to divide tasks efficiently and support one another throughout the process.
Communication was key in keeping the project on track. Regular discussions helped us align our vision and troubleshoot challenges as they arose. We also benefited greatly from Mr. Fauzi’s constructive feedback, which guided us in refining our work and improving the quality of our animation. Addressing feedback, such as adjusting scene transitions and syncing voiceovers, helped us create a more polished and engaging final product.
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