24th September - 20th October 2024 (Week 1 - Week 4)
Sin Jun Ming 0364638
Advanced Interactive Design / Bachelor of Design in Creative Media / Taylor's University
Task 1 - Thematic Website Proposal
INSTRUCTIONS
Task 1 - Thematic Website Proposal
Thematic Interactive Website Proposal for Brand Engagement. A thematic interactive website is a website that focuses on a specific theme or concept with the aim of incorporating interactive elements to interact with users. Most such websites utilize multimedia such as videos, animations, interactive graphics displayed on the page, or other clickable elements which have interactive components that provoke the user. This dynamic experience is meant to keep the user interested in addition to the thematic concept. Themes in such websites vary from educational, cultural, promotional campaigns to product launch. For example, a thematic interactive site could be a museum. Users can go through a virtual exhibition space through interactive tours, games simulation, or questionnaires. In the event that it is a movie, the site can simulate movie universes offering virtual tours through time and space, or any other subject previously created in the movie. The aim of any such site is to keep the user engaged in the medium through interactive exploration.
Requirements
Students are required to create a thematic interactive website proposal with the topic of their choice that can be based on:
- A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), Beauty product launch (i.e.: Sephora compact powder,
- Movie promotion.
- Game release promotion.
- Gallery/Museum exhibit launch.
- Band/Artist latest release.
Or anything else you have in mind (subject to the module coordinator’s approval)
1. Ideation and brainstorming
At first, the idea of the new iPhone 16 series crossed my mind because it was launched recently in Malaysia, and I have always been a fan of Apple's website design. However, this is not the best idea because this product is not interesting enough. Hence, I explored different brands online and finally came out with the idea of Rolex watches, the 2024 collections. The new Rolex watches launched in 2024 have the concept of “The Harmony of Contrasts”, having a total of six different watches. Three watches will be chosen for this project which are Cosmograph Daytona, 1908, and Rolex Deepsea.
Fig 1.1 Original Rolex’s new watches 2024 landing page design
New watches 2024 - Discover the latest timepieces | Rolex®
Fig 1.2 Three new watches from the collection “The Harmony of Contrasts”
2. Process
A. Color Scheme
B. Font
Logo: Playfair
ROLEX
Product title: Roboto
Cosmograph Daytona
Body text: Noto Sans
An icon eternally revisited
C. Wireframe
Figma link: https://www.figma.com/design/7pFH63svFtFfjFAW4fXX7D/Advanced-ID-proposal?node-id=0-1&t=Ib0tn0eO3yVyx8Vy-1
D. User Flow Chart
FigJam link: https://www.figma.com/board/CqDDvFWpN0XRxNBNxW42nJ/Untitled?node-id=0-1&t=6yc5Ofn3SMyOt6wW-1
Final Proposal Document
REFLECTION
The idea of creating a website to showcase new launching products is cool and interesting, I look forward for the result on the final project. The progress now is still halting on the wireframe part, I believe there will be changes made in the final product or there will be new features added into the thematic website. I will be searching for more well-designed website with the utilization of animation for inspirations and to gain insights on creating a fantastic thematic website myself.
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