7th Mar - 21st Mar 2024 (Week 5 - 7)
Design
I wished to create an image of a person planting the tree or watering it.
Since the tree is already growing halfway, so watering it seems more
realistic.
I named this design with title "Planting The Hope", I wished to add the
title into the design. Hence, I add the title below the sun with an arc. The
typeface used is Futura PT Light, 36pt.
Final Outcome
Sin Jun Ming 0364638
Design Principles / Design in Creative Media / Taylor's University
Task 3 - Design
INSTRUCTIONS
Task 3 - Design
In task 3, which is the final task, we need to produce a work of design,
inspired by the one we had analysed, or as a reaction to it. We should also
apply knowledge of design principles in our creation.
Research
From the previous artwork that I have picked, the focus on the sun which
implies hope to end hunger inspired me a lot. I started to search for other
symbols that could imply hope. I planned to create a digital collage using
different elements to convey the message.
Fig 1.1 Photo that implies hope
This image of hands holding the sun implies hope. Meanwhile, I noticed that
the hands are in a shape like a flying bird, with research, dove is also a
symbol of hope, this led to an idea of combining the hands and a dove using
double exposure technique.
Fig 1.2 Photo that implies hope
Sprouting seeds are also one of the symbols that interpret potential for
change and the transformation of seeds symbolize that seeds have the power
to bring about significant change. From a tiny seed, a mighty tree can grow. (Linda Callaway, 2023 Aug 24)
This research led to an idea which is using hands to replace sprouting
seeds from a flowerpot.
I also wished to include the sun in my design as it symbolizes energy,
hope and resource to raise a tree. All living things, including
humans, animals, and plants, depend on the sun for their energy needs. It
is the primary force behind human survival during the course of our
thousands of years on Earth.
Fig 1.3 Photo that implies hope
References:
The first idea came to my mind is to create a tree which has the 17 UNSDG
Goals as its fruits. The message here I wanted to convey is to plant a tree
as hope which leads to its fruits - the 17 UNSDG Goals. I started to search
for images of branches, hands, flowerpot, logos of the 17 UNSDG goals to
form the tree.
Fig 2.1 Design progress (1)
To think of bigger image, this is a topic related to the whole world, I
wanted to include the image of earth into my design. In this case, I tried
to replace the flowerpot to plain soil on top of earth and add an image of
space as the background.
Fig 2.2 Design progress (2)
To add balance and create sense of hopefulness, I added the
sun to the opposite side of the earth.
Fig 2.3 Design progress (3)
Hence, I found pictures of children watering plant to add them into my
design. The reason to use children here is because children symbolize
growth.
Fig 2.4 Design progress (4)
Fig 2.5 Design progress (5)
After receiving feedback from Dr. Charles in Week 6, I realized that the
image of boy wearing yellow raincoat on the left upper part of the design
ruins the balance and Dr. Charles suggested to use another image of boy
with sideways angle to achieve balance. Luckily, I found another image of
boy that suits the requirements to replace it.
Fig 2.6 Design progress (6)
"Planting The Hope"
Fig 3.1 Final Outcome (size: A4)
Rationale
This is a digital collage design regarding to the 17 UNSDG goals and the
emphasis is on the tree which has the goals as fruits. As fruits are the
purpose of a tree, hence I replace the fruits to bigger purposes which are
the 17 goals and I place some children around the tree with the action of
flowering it to convey the message - we must start contributing to nurture
the tree of hope as soon as possible to achieve the 17 goals for a better
future. The background of space and the addition of the earth and the sun
emphasize the importance of this tree as it can affect the whole world and
bring us a better world. The sun above the tree acts as one of the hopes
nurturing the tree which is a bigger hope.
One of the design principles found in this design is emphasis, which
is on the tree, growing from the earth, with the help of the children and
the sun, successfully produce the fruits which are the goals.
Symmetrical balance is also found here, the earth and the sun, the
children, they all achieve balance oppositely. From the action of the
children, which is flowering the plant, achieve alignment to create
eye direction to the tree in the middle. The Gestalt Theory -
Principle of Similarity is found on the children doing the same
action - flowering the plant. Contrast is also present with the dark
space background, emphasizing the tree. The huge size of the tree and the
size of children comparing to the sun and the earth creates
scale and proportion. Pictorial symbols are also very
important in this design as they are the purposes - the 17 UNSDG goals.
(286 words)
FEEDBACK
I asked for feedback from Dr. Charles in Week 6, he was satisfied with my
design, the only problem is the child on the left upper part is kind of
ruining the balance and it draws attention. Dr. Charles suggested to
change to another image of boy with sideways angle for better visual
experience. Other than that, the overall idea is great.
REFLECTION
I have to say the art that I have chosen from Vincent Van Gogh did inspire me a lot as it is meaningful and amazing. I like the idea that he used the sun to imply the hope to end hunger, it is very interesting to be honest. With his inspiration, I elaborate my idea with a design on bigger picture which related to all the goals in UNSDG. It feels great to design an artwork with meaningful purpose although a lot of time has been spent to search for suitable images and research.
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